Competitor Analysis Tool
Compare metrics against competitors
Add Competitor Metrics
Weighted Comparison Matrix
Score each competitor against weighted criteria to find the overall leader and your biggest gaps.
Competitors
Comparison Criteria
Weights are normalized to 100% automatically.
About Competitor Analysis
Track competitor metrics to benchmark your performance. This tool estimates revenue based on traffic, conversion rate, and average order value. Use insights to identify opportunities.
What is Competitor Analysis Tool?
The Competitor Analysis Tool is a free online tool that lets you benchmark your business against rivals in two ways. The revenue benchmark compares three core metrics — monthly traffic, conversion rate, and average order value — and estimates each company's revenue using traffic x conversion rate x order value. The weighted comparison matrix goes further: add or remove competitors (including a row marked "You"), add or remove your own comparison criteria, give each criterion a weight, then rate every competitor on a 1–5 or 1–10 scale. The tool normalizes the weights to 100%, computes a weighted score out of 100 for each competitor, ranks them, crowns the leader, and lists exactly where you trail. Starter templates for SaaS and e-commerce get you going in seconds. It runs entirely in your browser, with no signup.
How to use Competitor Analysis Tool?
Running a competitor comparison takes only a few minutes:
- 1 For the revenue benchmark, enter a company name with its monthly traffic, conversion rate, and average order value, then click Add Competitor. Add at least two companies and press Compare All to see a ranked revenue table and insights.
- 2 For the weighted comparison matrix, pick a starter template (SaaS, e-commerce, generic, or blank) and a 1–5 or 1–10 rating scale, then click Load Template.
- 3 Adjust the lists: rename, add, or remove competitors and criteria, set each criterion's weight, and mark one competitor as You.
- 4 Click Score Matrix, fill in each rating cell, and the tool computes a weighted score out of 100, ranks every competitor, highlights the leader, and lists your biggest gaps versus that leader.
Why use this tool?
You cannot improve what you do not measure against. The revenue benchmark reveals whether you are winning on volume, efficiency, or basket size — and which lever to pull next. The weighted comparison matrix adds the qualitative side of competition: pricing, features, support, brand, and any criteria you choose. By assigning weights, you force a decision about what actually matters to your buyers, so the final ranking reflects priorities rather than a flat checklist. Marking yourself as "You" turns the analysis into an action list — the gap report names the criteria where the leader beats you and by how many weighted points, so you know where to invest first. Pairing the tool with estimate services such as SimilarWeb gives realistic inputs, and because every calculation runs locally in your browser, your data and your competitors' figures never leave your device.
Examples
Compare your store (50,000 visits, 2% conversion, $60 order) against a rival with more traffic but a lower conversion rate, and see who actually earns more.
Load the SaaS template, weight Pricing 25% and Features 25%, rate three rivals 1–10, and read who wins overall and where your product trails.
Mark your company as "You", run the matrix, and use the gap report — e.g. behind the leader on Support by 6.2 pts — to prioritize the next quarter's roadmap.
Frequently Asked Questions
How is estimated revenue calculated?
Revenue is estimated by multiplying monthly traffic by the conversion rate and the average order value. It is a directional estimate for benchmarking, not an exact accounting figure.
How does the weighted comparison matrix work?
You define competitors and criteria, give each criterion a weight, and rate every competitor on a 1–5 or 1–10 scale. The tool normalizes the weights to 100%, converts each rating to a percentage of the scale, and sums them into a weighted score out of 100 used for the ranking.
How many competitors and criteria can I add?
You need at least two competitors and one weighted criterion. You can add as many of each as you like, mark one competitor as "You", and start from the SaaS, e-commerce, generic, or blank template.
Where do I get competitor traffic data?
Tools such as SimilarWeb, market reports, and public disclosures provide traffic estimates. Conversion rate and order value are often industry averages or educated estimates.
Is the competitor analysis tool free?
Yes. The tool is completely free with no signup, no limits, and no account required. You can run as many comparisons as you like.
Is my data uploaded anywhere?
No. All calculations happen inside your browser, so your figures and your competitors' estimates are never sent to or stored on a server. Your analysis stays private.
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